Color Signals 2025

Trend forecasting is an ongoing process and while there are seasons for forecasting events like Color Marketing Group’s ChromaZone workshops, my process continues all year long. As any forecaster will tell you, we are watching, listening and capturing the insights all of the time. I have a framework of historical influences and drivers for color/material/finish trends and that is the touchstone for ongoing observation and tracking. Most of the work is industry-inclusive, meaning I don’t limit it to any particular client or product. Once the basic bones of the forecast for the year are pulled together it can then be tailored to my client. These insights are not the directive for palette development but they are integral to understanding the end consumer and their future purchasing behavior.

This is only one of the four stories that were created to bring the 2025 forecast to life. Contact me if you would like to see the full report, at no cost, or if you would like to pursue a forecast for 2026-27. 2027 is already on the radar as it should be for most product and marketing planning right now.