Yes, color can be complicated.
Let’s demystify it and harness its power for you.
Our services
Palette Development
Extensive research is utilized in developing color systems or new additions to a product line that target your brand's consumers. Bringing a new color or color system to market is a big investment and it requires longevity.
Whether it is a 2000+ color system or a collection of colors for your product line, we have the expertise to provide the best selection in a logical arrangement to fit your needs.
We also develop color strategies for a fully branded message.
Color Education
Know your customer and speak their color language. We develop color educational courses for internal sales and marketing teams to facilitate better color communication. We also develop continuing education courses on a variety of color topics for designers so that you can elevate your brand as a color leader.
Color Trend Forecasting
On-trend doesn’t mean trendy. Understanding your customer will help you get the color right at the right time. Carrying the color message throughout your company and monitoring it on a regular schedule will keep you on-trend and show your customer that you are listening.
We create color trend forecasts targeted specifically for your customer and product. Multi-media presentations can be used internally or for your customers.
Connect with Color
Speaking your customer’s color language and connecting with them on an emotional level is what it is all about! Color is personal and we can work with you to provide content that will connect to your customer and feed their soul.
We pride ourselves on offering services that are sized to fit your company needs and budget. Let’s talk about what a focus on color can do for your brand visibility, community-building and bottom line.
“On this strategic project, Peggy delivered both art and science of color palette development. Her expertise in color marketing supported the team to confirm the design direction and she curated the colors to support a simplified shopping experience. Peggy has become the extended team member who we trust for future projects.”
— Sue K., Valspar/Sherwin-Williams