Future Focus on Color

Part of the job of the color anthropologist is attending trade shows for research. I am constantly studying human behavior in order to forecast color and design trends, and this enables my clients to harness the power of color. One avenue of research is following various industries and looking at their new product introductions. NeoCon is one event that is local for me and a great source for commercial design trends. I wrote up a brief Roving Report for Color Marketing Group members which touches on what I saw. This is a member-only benefit, however, so get in touch if you would like a more in-depth and personalized report. I would love to work with you and provide an analysis that is tailored to your market.

While attending this year I was interviewed along with several other professionals, by Formica Group North America for a video highlighting our observations. Take a look.