Product Line Color Update

Client: Custom Building Products

Category: Building Materials

Scope: Update grout color line

Project Objective: Custom Building Products regularly updates their color offering and Colorfuel has worked with them since 2014. Together we evaluate the market and current sales information to manage the palette of 40 colors that is offered across various product lines. I present a trend forecast and an analysis of the color space that they are in, specifically where I see opportunity for growth in hue-families. Having the right balance of colors to coordinate with other architectural building materials is critical but also offering colors that are new and directional to future trends sets them apart from their competitors.

Analysis Presentation Sample

Client
Custom

Year
2024

Multicolored mosaic tiled floor, featuring "CUSTOM" logo and text "Grout Color Refresh May 2024," associated with Custom Building Products.
Collage featuring modern bathroom interiors with blue patterned tiles, a large white bathtub, and green textured wall tiles. Overlay text includes the words 'Originative,' 'Creativity,' 'Sensory,' 'Human,' and 'AI' on a colorful, abstract background. Additional elements show round and circular patterns.
Color space diagram with hues and chroma values, displaying various color samples in circular arrangement.
Bathroom design collage showcasing a marble vanity with a mirror, a luxury bathroom setup with gold accents, and textured stone elements titled "Organic Luxe" with keywords: Artistry, Grandeur, Pampering, Jewel box. "Trend Direction 3" is noted at the bottom.
Trend theme Sunlit. Modern bathroom design with rustic elements, featuring a gold shower fixture, wooden accents, and warm tones in a sunlit setting. Includes text describing nature, heritage, rustic, tactile, and warm themes. Colorfuel branding.
Color hue chart with a color space diagram showing various gray shades positioned according to hue angle and chroma. Includes colors like Charcoal, Pewter, and Dove Gray. Key table on the right lists hue family with specific angles for each color.