Product Line Color Update

Client: Custom Building Products

Category: Building Materials

Scope: Update grout color line

Project Objective: Custom Building Products regularly updates their color offering and Colorfuel has worked with them since 2014. Together we evaluate the market and current sales information to manage the palette of 40 colors that is offered across various product lines. I present a trend forecast and an analysis of the color space that they are in, specifically where I see opportunity for growth in hue-families. Having the right balance of colors to coordinate with other architectural building materials is critical but also offering colors that are new and directional to future trends sets them apart from their competitors.